You’ll lead performance-driven digital campaigns to fuel growth—driving user acquisition, maximizing ROI, and delivering measurable results. Partner with creative, analytics, and product teams to continuously improve campaign performance and support Chakraview’s creative vision.
Own strategy and execution of performance marketing campaigns across Google Ads, Meta (Facebook/Instagram), LinkedIn, TikTok, and other paid media platforms.
Optimize campaigns to improve KPIs (e.g., CAC, ROAS, LTV, CTR, conversion rate).
Set up conversion tracking via GA4, GTM, Facebook Pixel, UTM tagging, and attribution tools.
Manage A/B testing and CRO initiatives to enhance funnel performance and landing page engagement.
Collaborate closely with designers and copywriters to develop high-impact ad creatives and landing pages.
Monitor media budgets, allocate across channels, and scale high-performing campaigns.
Analyze data, build dashboards, and present actionable reports to internal stakeholders.
Conduct market and competitor analysis to identify new opportunities.
Stay current on platform updates, AI bidding tools (e.g., Performance Max), and privacy regulations (GDPR, CCPA).
3–5+ years of performance marketing experience, preferably within agencies or in-house creative/digital teams.
Proficient in managing paid search, social, and display campaigns.
Strong analytical skills and ability to interpret performance metrics.
Hands-on experience with GA4, paid media platforms, and CRO tools (e.g., Google Optimize, VWO).
Budget management and channel scaling experience.
Excellent collaboration, writing, and communication abilities.
Experience with e-commerce or subscription models is a plus.
Knowledge of automation (e.g., Python, SQL, spreadsheets) is desirable.
Be part of an innovative creative studio where data meets design.
Work in a highly collaborative environment blending creative strategy with analytics.
Competitive salary, flexible work arrangements, and professional growth opportunities.
Culture built around experimentation and continuous improvement.
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